Why should we care about your business?

I was recently interviewed on International Women’s Day about women in business.  During the interview, the host asked, “Why should we care about your business?”  I answered honestly and from the heart.  However, the question got me thinking about my clients and other businesses.  Why should we care about your business? Why should people pay attention to you?

You can click on the image to hear my response to the question, why should we care about your business?

This question was further compounded by an interview I watched, with a physicist, who is pioneering groundbreaking cancer treatment using lasers that leaves little or no side effects. Dr. Hadiyah-Nicole Green shares what inspired her research and what is needed to take it to the next level. What struck me was her persistence of asking this simple question WHY NOT?

In this world of so much noise and ‘look at me’, the question to ask yourself is Why?

  • Why should someone care about your business?
  • Why should we not be able to find a more effective cure for cancer?
  • Why can’t more women receive funding for their business?

I believe in the answer you find the heart of your goal.

My personal final thought?
Deep in thought

I just want to challenge you to ask yourself, WHY you do what you do?  In the answer lies the truth of who you are and your purpose.

My name is Nicola and this is my blog.

Hidden Figures/Hidden Talent – Valentina Karellas

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Name: Valentina Karellas

Business: Valentina Karellas – Made of London (Womens Knitwear Clothing brand)

Website link: http://valentinakarellas.com

 

Valentina (a truely hidden and shy figure in business) created a sustainable approach to urban chic. London’s antidote to fast fashion. Where every piece of knitwear is one-of-a-kind. That’s because we use surplus yarn from large factories that would otherwise have gone to waste. Seeing the impact of fashion waste first hand, Valentina has made the main goal and ethos to be sustainable. The collection is made to order, zero waste, this means no overstocking, no discounting, just buying consciously, great quality pieces that look stylish and chic.

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Valentina, what is the inspiration behind Valentina Karellas the brand? My original focus was to bring back manufacturing to the UK.  I felt the industry was yearning for good quality knitwear that the UK could have pride in.  However, I then found that finding factories to make my designs were few and far between, therefore, I took the plunge and created my own mini production.  I found by default, (through having the machines and know how), that I was led to observe all the waste produced.  This made me ask myself; if I as one small brand was creating all this very expensive waste, what was the impact globally from the waste the rest of the fashion houses produce?  What responsibility do we have as producers in keeping fashion chic, beautiful, yet sustainable?

What are the key foundations of your business? Essentially, chic, sustainability and quality are my foundations of my business. Keeping the designs and ideas fresh, yet creating long lasting, timeless pieces – meaning you don’t need to follow trends or buy items that will only last a few months.

How has your business grown since you first launched? My business is only 6 months old, still in its early stages, however, since the launch in August 2016, I have had my own solo pop-up store in Clerkenwell, which has gained a whole new clientele for the brand, there has been steady organic brand awareness through referrals and social platforms. I have also been selected by the Department of International Trade (DIT) to showcase my work and brand in Hong Kong to encourage British Brands to export internationally, this is very exciting, as my brand will be seen on the opposite side of the world where they appreciate quality and style from the UK.

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What have been your biggest struggles since launching? Being seen and heard, I am definitely plankton in a sea of whales, even though my message is clear and admired, there are far more brands out there with big budgets for marketing to demonstrate their uniqueness, however, this has just meant I have had to work harder and learnt a great deal, which only comes with having your own business.

What have been your greatest achievements? Soon after launching I was selected to be in the directory of Not Just a Label, it may have been small for a lot of brands, but I like the idea that I am up there with all these amazingly talented Designers – my peers, and I am proud to be alongside them. As well as being selected by DIT to showcase my work in Asia, there was a lot of applicants, therefore, I am very pleased they took the risk on me, as it allows the fashion industry insiders to see my work in a Hong Kong, an amazing fashion hub.

What differentiates you from your competitors? The main difference is I don’t think there are many luxury Knitwear brands that also produce in London, there are a couple knitwear companies that produce outside of London. I also feel my designs are not completely traditional in terms of knitwear, I like to play with lines and colours. I also don’t see other brands as my competitors, I see them as my peers where we can learn from each other.

How would you encourage someone who wants to use your service? The bottom line is money.  Will someone spend a significant amount more for a piece of clothing? Well, when people understand the true cost of buying ‘disposable’ clothing, they will think twice about buying a £3 top, but expressing the long lasting look and design, for a piece that can be worn for 30 years and passed down generations, that I would say is a huge saving.

What are your goals for your business over the next few years? To continue as I am going, spreading the word on sustainable fashion and the effects of fast fashion on the environment. I would like to build brand synergies with tech companies, mixing fashion with tech, as well as build international stockists. The end goal is to fundamentally go back to my original idea which is bringing back manufacturing to the UK and hopefully London, train already talented people to make great quality, long lasting clothing.

What is your message to the reader? Don’t be afraid to start your journey, don’t be afraid to be different, step away from the norm and be brave. Think about what you buy, what you wear and the quality it brings to your life and the people around you.

THANK YOU
Deep in thought
Deep in thought

Valentina, your story is perfect for my blog and this series.  You exemplify the true meaning of an emerging, sustainable brand, in my eyes.  As you grow and blossom, I wish you so much success and hope you grow from strength the strength.

I love your ethos and what you stand for!

Keep up the good work.

My name is Nicola and this is my blog!

Hidden Figures/Hidden Talent – Natasha Puri

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Name: Natasha Puri
Business: emp(a)t(h)y

 

 

Natasha Puri is a student studying Global Public Health and Social Entrepreneurship at New York University. Natasha has been an active youth advocate, promoting public health prevention efforts and health policy. Most notably, she is working on a mobile app with other students called, emp(a)t(h)y, an innovation to combat mental health around the world.  On January 31st Natasha presented her vision on how to combat mental health at the Youth Marketplace on Social Innovations for Health & Wellbeing event hosted at the United Nations by Every Women Every Child in partnership with the Office of the President of the General Assembly supported by the SDG Media Zone.

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What is the inspiration behind your business and organisation?  As college students in New York City, we have seen at first-hand the prevalence of mental health. Although resources are available for mental health, there are so many barriers that prevent youth from seeking them. In fact, many find them unhelpful as youth often seek for understanding, or empathy. After conducting numerous interviews, we were inspired by the ability for an individual to transform someone else’s life – through meaningful discussion and peer-to-peer connection. Humans have the ability to feel, understand, and relate – a certain consciousness that technology does not have.

What are the key foundations of your business?  Empathy serves to provide the human-to-human connection that is most beneficial when confronting adversity. We understand the value of empathy, and its ability to connect people on the basis of shared experiences. Our goal is to combat mental health by humanizing healthcare.

How has your business grown since you first launched?  Our business is currently in the preliminary phase. Six months in, we’ve developed a scalable and sustainable business model that is fit for a global platform. We initially targeted college campus where students felt a gap in mental health resources. After receiving positive feedback, we thought why not take our local initiative to a global platform? We were operating in an environment that already had resources available and thus decided to take this innovation to locations where resources were little to none

What have been your biggest struggles since launching?  Given the gravity of mental health and the consequences, we want to ensure the app is a safe space where individuals can trust one another. In addition, as we are trying to implement the model in different places, we need to adjust it to fit the respective market. This includes being aware of cultural and social norms.

What have been your greatest achievements?  Youth have truly begun to value our idea and mission – this is a huge achievement. Through our research and marketing efforts, we are developing a strong foundation of individuals who can not only use the app, but also benefit from it. Such support is integral to our innovation and its model.

What differentiates you from your competitors?  We are not a mental health intervention or treatment, but rather a social innovation that provide an alternate outlet for individuals who are experiencing adversities. Our idea of empathy – shared experiences – rather than sympathy is what differentiates us. We are removing the stigma surrounding mental health, and providing an anonymous space for discussion.

How would you encourage someone who wants to use your service?   This service is a great way to engage with someone who has gone through a similar experience! Whether it is anxiety due to a bad boss, or dealing with the loss of a friend – there are some situations that warrant an understanding. Perhaps another individual can give advice that is helpful or some reassurance, which certainly goes along way. Moreover, you have the opportunity to help someone else! For example, parents of children who are battling cancer and wish to share support, advice, and encouragement.

What are your goals for your business over the next few years?  We want to expand our user base and target schools starting in the United States and India. Having these two environments to pilot our app will surely be advantageous to our scalable model. Overall, we want to decrease the burden of mental health illnesses and work towards Sustainable Development Goal #3 – “ensure healthy lives and promote well-being.”

What is your message to the reader?   You are not alone! No feeling or experience is too small or too big to overcome. Mental health needs to be a discussion, and please be part of it. We need your voice, your experiences – you never know whom you can help.

Thank you
Deep in thought
Deep in thought

Natasha, I am so inspired by the care and love you have for those suffering from mental health.  I believe that in a society where empathy can be lacking, it is heartwarming to know, that innovations like yours, created within the mainstream entrepreneurial environment, places people at the CENTRE.

Thank you for sharing your story and please keep us updated on your progress.

I am Nicola and this is my blog.

Hidden Figures/ Hidden Talent – Farah Govani

 

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Name:         Farah Govani

Business:  Govani Coaching Ltd

Website link: www.govanicoaching.com

 

 

Farah’s clients say that as a result of their work with her, they are more present, bold, creative and resilient.  All of us have such brilliance inside us.

Farah helps to create the conditions for that brilliance to be unleashed. That may be through 1:1 coaching, or a mindfulness group or through authentic leadership training.

Mindfulness is integral to her life; she stumbled upon it 11 years ago and it has had, and continues to have, such a profound impact on how she lives and works.

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Farah, what is the inspiration behind Govani Coaching?  I never dreamt of running my own business; it was never part of any plan of mine. However, one morning in May 2013 during my meditation practice, I was contemplating the questions: “What is my Job on this planet with a capital “J”? and “What am I so passionate about, I would pay to do it?” The answer came resoundingly loud and clear: my purpose is to bring mindfulness into organisations and to introduce as many people as possible to these practices that have had such a life-changing impact for me.

The call was so strong, so compelling that six weeks later I resigned from my HR career and started planning. Govani Coaching was born in February 2014.

What are the key foundations of your business?   I have 5 Principles that guide how I work: Courage, Service, Dignity, True Wealth & Wonderment. I could speak at length on each of those, but instead, I invite the readers of this blog to read each Principle in turn and see how much it resonates with them.

How has your business grown since you first launched?   My company is three years old this month! It has grown mainly through referrals from my ever-growing wonderful network of friends, family, ex-colleagues and new connections. I feel lucky to have a mix of clients. I work with individuals who invest in themselves and with organisations who invest in their people.

What have been your biggest struggles since launching?  Very little has felt like a true struggle. More an ongoing series of learning curves. One early challenge was when no one came to my mindfulness classes. I knew that it was never a personal thing and it simply indicated I had a lot to learn about marketing and messaging.

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What have been your greatest achievements?  Last year, in partnership with another training provider, we delivered Authentic Leadership training to 120 leaders from a global luxury brand. It was wonderful to see them open up and explore their biases, both about themselves and others, and over the course of the two-days, each of them crafted their own unique Leadership Philosophy. It was such a privilege to be part of their explorations and development.

This may sound corny or clichéd, but my greatest achievements are when my clients discover their inner resources and take the courageous steps to share their glorious brilliance with the world.

What differentiates you from your competitors?

This is a tricky one to answer. On one hand, it’s the combination of having a committed mindfulness practice and my previous corporate experience as an employee at global companies such as PwC and BlackRock.  My mindfulness practice grounds me, it enables me to listen deeply and it allows for the co-creation of a safe and powerful space in which my clients can explore their fears and dreams without judgement. My corporate experience means that I can understand and relate to the challenges that individuals, teams and organisations are dealing with. In addition, I am in the midst of a Master’s degree in Mindfulness Based Approaches. Mindfulness is definitely a popular thing right now, which means that the number of teachers has exploded. If you’re considering joining a course, you should ask the teacher about their training. The bare minimum should be a well-recognised one-week teacher training course (e.g. from Bangor University). My Master’s degree is five years – clearly this goes a lot deeper than a one-week training course.

On the other hand, when it comes to people connecting more deeply with themselves and others, it’s not actually about choosing me vs a competitor.. So long as you are tuning in, both to yourself and the world around you, if you choose to that with another coach or mindfulness teacher, so be it. We are all interconnected: the more people who are bringing mindfulness into their lives, or who develop a deeper knowing of who they are and how they can make a positive impact on the world, the better. It benefits all of us.

How would you encourage someone who wants to use your service?  Often the first step is the hardest, such as deciding that having a coach could actually be just what you need to support you as you go from good to great. Or the first step might be acknowledging any perceptions you have about meditation being a bit weird but giving it a go anyway as the scientific research shows just how beneficial it is for us, physically, mentally and emotionally. I can’t help you with that first step, but once you’ve made that decision, contact me and we can explore how us working together could potentially change your life.

What are your goals for your business over the next few years?  To do more of what I am already doing. More mindfulness classes, whether that’s for organisations or the general public (in London and Croydon or online.  I want to coach more people – it is such a privilege to work with someone as they explore their own principles and values and make bold changes in their life. And I want to run more Authentic Leadership training, which has coaching and mindfulness at its two supporting pillars. Given the state of “post-truth politics”, authenticity is more important than ever.

What is your message to the reader?  If you’ve never experienced how powerful simply pausing can be, I invite you to listen to this 5-minute meditation. I’d love to hear about your experience.

Thank you

nicola-2Farah, what I love is your courage to stepout of your comfort zone is what many more women need to hear.  I appreciate you participating in the Hidden Figures series.  It takes courage to really let the world know that you are hear to serve.  I thank you.

If like Farah, you want to participate in the series, please contact me on info@marketingwithlove.co.uk

The series officially closes on 17th Feb 2017, when the film Hidden Figures is released in the UK.

 

#NicolaLovesLife Valentine’s Competition Time

My blog is called Marketing With Love; and although I celebrate the power of love everyday of the week, it would be remiss of me not to run a competition for Valentine’s Day.

arapinaIn partnership with Arapina I am offering one lucky winner the opportunity to receive a wonderful box of Arapina chocolates.

About Arapina Bakery

Arapina is a Healthy Lifestyle Bakery, with roots in reinvented Mediterranean recipes, offering delicious and guilt free products for a sophisticated clientele. We’ve mixed things up to create a range of delicious desserts that not only taste great but support today’s healthy lifestyles and dietary intolerances. We make decadent cakes and desserts from the best natural ingredients so you can enjoy scrumptious guilt free treats.

Terms and conditions:  You will need to collect your prize from Arapina:  8 Little Thames Walk, SE8 3FB, London, UK or you can pay for shipping

 

To enter it is simple:    Follow Arapina Bakery on any of their social media platforms and enter with your name and email address below.

Closing date:
Midnight 10th Feb 2017 GMT (Open to uk residents only)

 

 

Hidden Figures/ Hidden Talent – Laurie Seymour

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Name: Laurie Seymour

Business: The Baca Journey

Website link: www.thebacajourney.com

 

As a mentor/guide, Laurie Seymour, M.A., is a #1 best-selling author, speaker, host of the Wisdom Talk Radio podcast and founder of The Baca Journey. She helps women and men who are in the midst of great change to have a direct experience of their inner wisdom, dissolving self-doubt. Then she teaches them how to sustain their inner connection so that they live the life they know is possible.

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Laurie, what is the inspiration behind The Baca Journey?  Well, the Baca Grande is a physical place located in Crestone, Colorado. It is home to many groups of a spiritual nature as well as people who are drawn by its high-desert beauty and provocative energy. It is where a group of inner explorers held gatherings for 20 years, dedicated to learning about our own potential. We had a passion for inner discovery that transcended dogma, religion or mental constructs. We wanted to learn about how energy worked and we wanted that learning to come from within.

We wanted to learn about how energy worked and we wanted that learning to come from within. The Baca Journey was born from this exploration as a place for discovery, for learning, for dialogue, and for exploration.  It represents that place within each one of us, as human beings, that is connected with a greater truth and a desire to discover more about how to live aligned with that truth in everyday life.

What are the key foundations of your business?  Our core operating values are:

  • Conscious participation in life is needed for creative action to take hold.
  • As you trust and take action, a new way of living everyday life unfolds.
  • This new way of living gives rise to answers for life’s challenges.
  • Life has meaning.
  • There is a bigger picture.
  • The journey (life) is exhilarating!

These values underlie everything that we offer, whether that is through one to one sessions, online programs (like Turaya Meditation Live Online and Prospecting Your Inner Jewel), corporate mindfulness programs or live classes such as Turaya Touch.

How has your business grown since you first launched?  I launched The Baca Journey while I was working full-time for a major telecommunications company. At that time (and for several years until I left) it was primarily a vehicle for online writing, building a library of resources for people who were ready to explore and claim a bigger picture of themselves and life’s possibilities. Now it is a full-fledged service company dedicated to unleashing people’s potential and having a life that works. It’s really a business that has been decades in the making, since my first career as a psychotherapist and university instructor.

What have been your biggest struggles since launching?  My struggles happen whenever I forget that I’m part of a bigger mission to remind people of who they really are and what is possible. It’s when I think I’m in this alone.

What have been your greatest achievements?  When someone connects with the big truth inside of themselves and they feel loved from the inside-out. Then when they discover that this is sustainable and that they can make life decisions from within this clear space of mindful presence even in the midst of outer turmoil. Actually, these are really their achievements. I’m kind of like the Sherpa who provides the tools, shows the way and helps carry the load on the journey.

What differentiates you from your competitors?  If we each have our own expression of who we are, and if that expression is represented with love and integrity in what we offer, then none of us can do what another does. I know in the depth of my being that this is true, so I have no competitors. Nor do “they.”

How would you encourage someone who wants to use your service?   More than anything, you want to know that your inner guidance is coming from the deepest, truest part of you. You are ready to create the bigger picture that has been calling to you. You’re ready to trust the answers inside of you even if you aren’t sure how.   I’ll provide the strategies you’ll require to get through the portal to the “other side” and illuminate your next steps. Let’s do this together.

What are your goals for your business over the next few years?  Personally, 2017 will see the completion and publication of my first solo book (I’m a #1 international best-selling author of two collaborative books). I’m expanding my signature online program, Prospecting Your Inner Jewel in 2017 that teaches people how to access their own inner direction so they can navigate successfully through life’s changes. I taught my first classes in London in 2016 and will be taking Prospecting Your Inner Jewel live on the road nationally and internationally.

Ultimately, I look to The Baca Journey to be a provocative catalyst for people to come together in community in the joy of how life can work.

What is your message to the reader?  There is a reliable resource already within you that can bring a new simplicity and clarity to determining your true next step. It is part of your original “blueprint”. It is waiting for your rediscovery. I call this your Inner Guidance System, your own unique GPS.   There’s a new life waiting for you and now it’s your time to make space for you.  It’s time to answer the inner call that you feel whispering inside. Because you are ready. Because you can.

Thank you!

nicola-2Laurie, I am so happy that you shared your vision with my readers.  I firmly believe in our inner power to create change.  However, it is great to know that there are people like you, who can help people like me un-tap our potential.

Thank you for participating in our series.

If you want to contirbute to my Hidden Figures/Hidden Talent series, please message me at info@markeitngwithlove.co.uk

If as a business you are starting at ground zero, how do you build your audience?

When I started my business I started with great dreams and aspirations for building an amazing client base, of people who wanted to build the next big brands.  However, as a business woman with no experience of running a company, you have to figure out the pieces as you go along.

This post is specifically for the women and men, who cannot see the woods, from the trees as they grow their business.

Keep trying.  Keep persisting.  Keep  Keeping on!

However, I want to share a few tips to help you through those long nights and sometimes even longer days.

  1. Stay focused and believe.  I have read stories about women who have lifted burning cars to save their children.  That should be you.  Focus your energy, stay focused and keep moving forward with purpose.  Because that business you are building can become the saving gift for future generations.
  2. Connect with your audience.  Study and understand the people you are communicating with.  Connect with them and let them know why you are happy to serve them.
  3. Take risks.  Success does not come easy.  Be ready to fail.  However, be ready to shine as bright as the stars.  Someone said to me the other day, “there is no guarantee that working with Influencers would work” (we were talking about Vlogging).  My response was, “you are correct.  But you definitely guarantee that it won’t work if you don’t try.

I seriously dislike fear, especially when other people use it as an excuse for why they are stuck.

I ask you to; Keep trying.  Keep persisting.  Keep  Keeping on!

My personal final thought
Deep in thought
Deep in thought

I have this vision.  It is a something that I am looking forward to doing.

I am looking for an Influencer that wants someone to believe in them and the work they do.

I am looking to sharing the surprises.

My name is Nicola and this is my blog.

If you want to pledge your support to my blog, just because you like the content or it helps you, please do so on Pledges of Support

Hidden Figures/Hidden Talent – Dawn Ellis

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Name:            Dawn Ellis

Business:      Instant Teamwork Ltd

Website link: www.instantteamwork.com

 

 

As speaker, performer, facilitator, coach and consultant, Dawn has been working in the organisational and public arenas since 1997. She specialises in Storytelling and has a mission to put dynamic storytelling skills into the hands of people who can make a difference. She co-founded Instant Teamwork with her partner Tom Morley.

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Dawn, what is the inspiration behind Instant Teamwork?  As an actor and performer, I had always been attuned to audience dynamics and knew how to change the mood of a group of people. I realised that I had transferrable skills that were necessary and valued in organisations and the world outside the theatre. Between us, Tom Morley (partner and musician – ex Scritti Politti) and I put our decades of knowledge and techniques to the service of engaging and motivating people. We are daily inspired to invite and encourage connection – one of our core values – and that means connection to oneself as well as to others.  Our shared passion and mission, to liberate the human spirit wherever we can and whatever the context.

What are the key foundations of your business?  By delivering unusual activities, often musical or rhythmic, we give permission for people to be themselves in all their enthusiasm and presence. They are surprised at themselves, they enjoy themselves whole-heartedly, achieve something unexpected, and find themselves in a  state of ‘flow’, in the ‘zone’. Now they are open to whatever else is going on – whether it’s a meeting, a seminar or a large conference.  Sometimes delegates even change their lives outside of work and introduce more creativity to their family life.  In practice, this means offering sessions that fall under the labels Team Building and Training. Ideally, we offer the big experience, which embeds memories and has an impact at the time and for a short while afterward – we then follow up with specific training designed to make all this lovely experience sustainable.

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How has your business grown since you first launched?  We launched in 2000 and grew steadily, although the recession of 2008  hit our type of business noticeably, we managed to dodge the worst of it – partly because we are agile and adaptable. Some of our competitors weren’t so lucky.  Since then we have focused on being light on our feet and responsive to the zeitgeist, the marketplace and above all to being creative in the face of challenges.  We keep our core values and offer and constantly re-invent events and ways to engage people, whether it’s Storytelling, Motivational Speaking, Drumming, Song-writing or Circus Powerpoint. We have no wish to become a massive organisation – we have a global reach and are small enough to keep our essence intact.

What have been your biggest struggles since launching?  The recession definitely produced our biggest struggle to date.

What have been your greatest achievements?  For me, our biggest achievements range from micro to macro. Small victories include, for example, working with a group of fairly cynical French bankers and leaving them beaming, loosening their ties and fully bonded as a group of human beings. Achievements on a bigger stage usually involve using our name and reputation to make a real difference to the causes we support. These might be writing anthems for the launch of UN Women, creating flash mobs in Trafalgar Square to provide a magnet for One Billion Rising and Peace Day; to taking drums on to Millennium Bridge to be the heart-beat for the ‘Bridges not Walls’ initiative. It’s all about unity, engagement, and connection, wherever we are.  Finally, in 17 years we have never had a bad review!  And I think that’s an achievement.

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Click on the image above to see Dawn Ellis spreading her wisdom and building communities.

What differentiates you from your competitors?  Our focus is completely on the groups we work with and not on our own cleverness and talent.  So we make sure that all our associates are great facilitators first and great performers second.

We don’t really do off the shelf sessions – we always tailor to whatever is needed.  We are able to de-brief the sessions where needed and offer in-depth training so that our events are fully integrated, not just a bolt-on “well that was the team building, now for the main bit”.

How would you encourage someone who wants to use your service?  I would say that our events are designed to be fully inclusive and uplifting.  There is no embarrassment, no solos, and that the metaphors to be drawn from a simple one-hour session are powerful.  And in answer to ‘that’s fine, but MY people wouldn’t do it’ I would say – ‘You’d be surprised, don’t under-estimate them, or our facilitation – try it.’

What are your goals for your business over the next few years?  We are building on our existing, strong Storytelling areas – partly because Storytelling seems crucial for us all right now – to understand what’s going on and to respond powerfully.  We are also developing our Interactive Motivational Talks more – paying particular attention to the release of talent that comes when you allow creativity out to play.

In 5 years we envision being acknowledged as architects of Collaboration, Trust, and Renewal in the private and public arenas.

What is your message to the reader?  People are at their best and able to make clear decisions and collaborate to the benefit of all when they understand how to get into and, crucially stay, in the Zone.  This is our area of expertise and we’d love to work alongside you to bring this about.  Contact us soon.

My personal final thought
Deep in thought
Deep in thought

Dawn, what a trailblazer you are. You project the image of an empowered, confident woman, who aims to inspire others to realise their full potential.  Thank you for doing this interview.

My name is Nicola and this is my blog!

Hidden Figures/Hidden Talent – Precious Jason

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Name:            Precious Jason

Business:      Etieno skincare

Website link: www.etieno.co.uk

 

 

 

In 2012, Precious Jason was diagnosed with Chronic Myeloid Leukaemia and went on to have intensive treatment which left her skin feeling compromised. The need for safe and natural remedies inspired her to create her own natural skincare range (www.etieno.co.uk).  Etieno skincare lovingly creates luxurious, therapeutic and skin loving products for people with battle scarred skin.

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Precious, what is the inspiration behind Etie’no? After my diagnoses with an aggressive form of cancer and subsequent treatment, my skin felt dry, damaged and sensitive. I also lost my hair, nails and self-esteem.  This led to search for natural, safe and therapeutic skincare products. When I couldn’t find anything I decided to create a range of products aimed at people just like me.

What are the key foundations of your business?

  1. I go the extra mile to source the best ingredients for my products. Every single ingredient is there for a reason and thoroughly checked
  2. We take customer service very seriously too. From handwritten notes to recommending a great service that we have experienced, we want to help people who have gone through similar experiences
  3. We are proud supporters of cancer charities too. It is an important thing for me to be able to support others.

How has your business grown since you first launched?  We have had some decent press since we launched and I was invited to exhibit at Number 10 Downing street in December 2016. I met the Small Business Minister and it was lovely to share my concerns with her on women rebuilding after cancer treatment.

What have been your biggest struggles since launching?  Educating people about cancer treatment and its impact on self- esteem. A lot of people are not aware of the toxic ingredients in conventional skincare products and the impact it has on wellbeing and health. I am working on that and fixing that a tweet a time.

What have been your greatest achievements?  It would have to be winning 2 national awards, being shortlisted for 4 (including one for our skin balm) and my visit to number 10 and handing over my products to the Minister. It was an honour for me to come from being a patient to an entrepreneur

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What differentiates you from your competitors? We use the best ingredients and we serve with love. Our book “Caring for your skin after cancer treatment” is free and will always be free.

How would you encourage someone who wants to use your service?  Reach out.

  1. Download our FREE ebook on etieno.co.uk and join our newsletter for information (our newsletters are informative and we have a song of the week too)
  2. Connect with us at Etie’no and someone will reply in under 24 hours

What are your goals for your business over the next few years? I would like to be in Boots in 3 years. I see my products on their shelves helping their customer base.

What is your message to the reader? Don’t give up.

THANK YOU

nicola-2Thank you, Precious for the interview.  Many people are confronted with challenges in life. However, as the saying goes, ‘the true strength of character is not how many time you get knocked down, but how many time you get back up’.  We salute you Precious!

 

If you want to be part of the Hidden Figures series, please contact info@marketingwithlove.co.uk for more information

I am over chasing me. Here I am.

Wow.  This is a live blog post.  At this very moment of writing this, I realise that I am over chasing me, because I am here.  What a discovery?  At this precise moment & second, I realise that I am fully aware of the completeness of my present self.  No justification or explanation. Here I am!

Does this sound strange to you?

Within 1 minute of this realisation, I had a flashback. I looked back at the younger me, involved in everything.  I was nosey, inquisitive, happy, and laughing. I loved to read, talk, dance and sing. I remember how connected I was at that time of my life.  However, somewhere in my teens, I lost connection with that mindset and became obsessed with my chocolate skin, my height, my slender frame, my need to be in control, my fear of judgment, my need to please, my need to ……. and lost that freedom and presence of life.

But I have found me again.  I am here. In this moment I can proclaim, that I have accomplished what I set out to do when I started chasing me in my teens and today I can thankfully say in my healthy, happy and whole body, that I have accomplished that search. I am here.

 

How did it happen?

I don’t know.  But, what I do know is that in the last 4 years I have made a concerted effort to get to the heart of who I am.  Today, I am pleased to proclaim that the focus has paid off.  (Although I have a sneaking suspicion, that losing myself can happen again, but I am going to work on that to ensure it never happens).

 

Now here are my questions?

  • Rich or Poor, Black or White, Tall or Short, have you ever rediscovered yourself and if so, how did it make you feel?
  • Is there a special group we belong to?  (Only joking).  But seriously, have you been on a road of self-discovery and had a eureka moment?

Please comment below and share your experiences.

 

My personal final thought
Deep in thought
Deep in thought

I think this entire post is a final thought.

So, if you are new here.  My name is Nicola and this is my blog!

Enjoy!