Today in London, on the day after the tragic fire at Grenfell Towers, we are already in the throes of speculation and recriminations.
However, in a time where ‘lessons are always learnt’ there is one area I want to cover – the power of the blog or Influencer, especially in this instance.
As the news broke, I became quickly aware of an article that was posted on the blog Grenfell Action Group, In addition, I have heard of a few other bloggers who posted articles to voice their concerns about the dangers that were looming.
I have always seen that the power of Influencers, across all sectors, as being very important within the landscape we live in today. The curators of these platforms can provide an unfiltered voice to issues or businesses that are not seen as sexy or enticing to mainstream press. But their independent voices and regular content can prove powerful. Influencers can warn, educate, inform and entertain.
There are many nuances to be being a successful Influencer. However, one of them is about writing about and serving your community.
ADVICE TO THE WRITERS OF CONTENT
Keep writing. Consistently serve your core audience and keep being persistent. Eventually, your tribe will grow.
TO THE READERS OF CONTENT
Get involved in the conversation.