Hidden Figures/Hidden Talent – Precious Jason

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Name:            Precious Jason

Business:      Etieno skincare

Website link: www.etieno.co.uk

 

 

 

In 2012, Precious Jason was diagnosed with Chronic Myeloid Leukaemia and went on to have intensive treatment which left her skin feeling compromised. The need for safe and natural remedies inspired her to create her own natural skincare range (www.etieno.co.uk).  Etieno skincare lovingly creates luxurious, therapeutic and skin loving products for people with battle scarred skin.

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Precious, what is the inspiration behind Etie’no? After my diagnoses with an aggressive form of cancer and subsequent treatment, my skin felt dry, damaged and sensitive. I also lost my hair, nails and self-esteem.  This led to search for natural, safe and therapeutic skincare products. When I couldn’t find anything I decided to create a range of products aimed at people just like me.

What are the key foundations of your business?

  1. I go the extra mile to source the best ingredients for my products. Every single ingredient is there for a reason and thoroughly checked
  2. We take customer service very seriously too. From handwritten notes to recommending a great service that we have experienced, we want to help people who have gone through similar experiences
  3. We are proud supporters of cancer charities too. It is an important thing for me to be able to support others.

How has your business grown since you first launched?  We have had some decent press since we launched and I was invited to exhibit at Number 10 Downing street in December 2016. I met the Small Business Minister and it was lovely to share my concerns with her on women rebuilding after cancer treatment.

What have been your biggest struggles since launching?  Educating people about cancer treatment and its impact on self- esteem. A lot of people are not aware of the toxic ingredients in conventional skincare products and the impact it has on wellbeing and health. I am working on that and fixing that a tweet a time.

What have been your greatest achievements?  It would have to be winning 2 national awards, being shortlisted for 4 (including one for our skin balm) and my visit to number 10 and handing over my products to the Minister. It was an honour for me to come from being a patient to an entrepreneur

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What differentiates you from your competitors? We use the best ingredients and we serve with love. Our book “Caring for your skin after cancer treatment” is free and will always be free.

How would you encourage someone who wants to use your service?  Reach out.

  1. Download our FREE ebook on etieno.co.uk and join our newsletter for information (our newsletters are informative and we have a song of the week too)
  2. Connect with us at Etie’no and someone will reply in under 24 hours

What are your goals for your business over the next few years? I would like to be in Boots in 3 years. I see my products on their shelves helping their customer base.

What is your message to the reader? Don’t give up.

THANK YOU

nicola-2Thank you, Precious for the interview.  Many people are confronted with challenges in life. However, as the saying goes, ‘the true strength of character is not how many time you get knocked down, but how many time you get back up’.  We salute you Precious!

 

If you want to be part of the Hidden Figures series, please contact info@marketingwithlove.co.uk for more information

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Hidden Figures/Hidden Talent – Marva Williams

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Name:              Marva Williams

Business:         Puriskin by Vanessa Blake Cosmetics

Website link:    www.puriskinbyvb.com

 

 

Having had several years of success in the telecommunication sector,  In her mid-thirties Marva, was looking for a change of direction and something closer to my heart. Her grandmother was diabetic and did not fare well with the foot products that she was prescribed.  Marva, wanted to find a non-greasy solution that would bring relief to her dry, sensitized feet which she would not only enjoy using but which would also provide effective, long-lasting relief without any sticky residue.

Marva had learnt from her grandmothers’ stories of her homeland Guyana that visiting a doctor was a luxury and that many parents and grandparents, would crush, boil and blend plants to make remedies for their ailments. As a child Marva had found these stories fascinating and as a grown-up, this fuelled a new direction of focus for Marva and her skin care story began. Marva now develops products for people always keeping the consumer need in the front of my mind, over the last year I have been doing lectures and training courses around the UK.

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Marva, what is the inspiration behind Puriskin?   My first inspiration is a personal one.  Creative and driven environments and personalities tend to intrigue and influence me and I would say my grandmother was my greatest inspiration.

Having resettled to the UK from Guyana in her 40s during the sixties she was faced with many challenges in a new culture as she strove to achieve her ambitions for her and her family. which she did with incredible success.

Puriskin is a labour of love for me and a problem-solving exercise.  I want people who had Skin issues to have nice products that they loved. It is about people loving their skin.  I am passionate about making a difference in people’s life.

What are the key foundations of your business?  At Puriskin by Vanessa Blake Cosmetics, we use natural ingredients and I love developing and formulating products that are not just wholesome and healthy to use but are as effective as many of the expensive beauty brands in the market-place for delivering noticeable benefits to skin.  We get ideas for developing products for people’s needs by talking with our customers and listening to feedback. We get the most pleasure when a customer comes back to us and tells us their stories on how our products have benefitted them.

How has your business grown since you first launched?  It has grown slowly, but what we have been able to do is build relationships with our customers and we find our customers purchase from us on a regular basis.

What have been your biggest struggles since launching?  Getting people to know that there is a product that could help them out there.  As a small business getting your voice heard in the beauty market, is the hardest thing.

What have been your greatest achievements?

  • Winning #WOW award at the end of 2016
  • When a customer comes and tells me who the products have helped them.

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What differentiates you from your competitors?  We make all our products In-house, we do not contract manufacture. We talk about performance skincare. A product has to do what we say it is going to do otherwise it does not see the light of day (get released to the public).

How would you encourage someone who wants to use your service?  I always tell people there is no harm in trying, I am always explaining to customers that we are not reinventing the wheel, we are going back to ingredients that were used in centuries gone by. Natural products I believe are the way forward.

What are your goals for your business over the next few years?  To keep listening to customers and develop products that solve customer issues. To develop a strong retail base so it is easily available to customers.

What is your message to the reader?  Never give up, I always say the impossible is always possible. Dream Big.

THANK YOU

nicola-2Thank you Marva, for the interview.  We love the connection and inspiration your grandmother was for you.  Keep her legacy alive through your work.

 

If you want to be part of the Hidden Figures series, please contact info@marketingwithlove.co.uk for more information

I am so over word trends

I don’t know about you but I am exhausted with WORD TRENDS.  I am tired of everyone telling me that they are being their AUTHENTIC SELF, or confess about their deep dark fear of PROCRASTINATION.

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Now, without meaning to be cruel – (which means that I know that I will ultimately offend someone), prior to 2015, most people did not realise anything about the crippling effects of procrastination, until reading the most recent self-help book.  In fact, the use of the word procrastination was not popularly used in our vocabulary until the last few years, and reminds me of the time Bobby Brown released the single, My Prerogative – every freaking person started, using that damn word – from boardroom to the toilet, it was bloody ridicules.

I think my biggest woe about word trends (especially the current ones) are their capacity to come across insincere.

The issue I have, are not really the words, but the body of work or proof that sits behind its use.

I find it difficult to believe that you are authentically empowering individuals when you are selling me your books/courses etc, however, on the other hand spreading gossip on social media.

I find it difficult for me to hear you speak about your fear of procrastination when every other image of you is you out partying/socialising.  That is not a fear, that is a life choice.

I do not have any disdain for the words, but what I do find perplexing is that many people believe that it makes them unique.  It is not unique if everyone is using it.

Let’s look at another sector – food and drink and the use of the word, ARTISAN.  It is ridicules to believe that I would purchase a product based on its Artisan quality.  The irony is; that in today’s society home and cultural products are far more appealing  and sell more effectively than fancy, state of the art confectionary.

My final word trend that seems to have spiked in 2016 is ORGANIC.  Can I be totally honest with you?  At one stage of my life I grew up in a place where I believe, real Organic agriculture took place.  I saw the entire agriculture eco-system in action.  From the moment cattle was born and feed on plain grass from the ground to seeing beans being planted.  Throughout the entire process, the soil around the plants would be fed and nurtured with the same s**t that came out of the cow’s backside.  Now that is what I call ORGANIC.

organic-mushroomsI always say to clients, when you are presenting or showcasing your products or doing a demo, the most important thing is to do is to bring you.  Come prepared, come calm, come open – that is what authenticity looks like and you cannot procrastinate on being you.

So until next time my lovely reader, I will keep writing and hope that you will keep reading!