Name: Precious Jason
Business: Etieno skincare
Website link: www.etieno.co.uk
In 2012, Precious Jason was diagnosed with Chronic Myeloid Leukaemia and went on to have intensive treatment which left her skin feeling compromised. The need for safe and natural remedies inspired her to create her own natural skincare range (www.etieno.co.uk). Etieno skincare lovingly creates luxurious, therapeutic and skin loving products for people with battle scarred skin.
Precious, what is the inspiration behind Etie’no? After my diagnoses with an aggressive form of cancer and subsequent treatment, my skin felt dry, damaged and sensitive. I also lost my hair, nails and self-esteem. This led to search for natural, safe and therapeutic skincare products. When I couldn’t find anything I decided to create a range of products aimed at people just like me.
What are the key foundations of your business?
- I go the extra mile to source the best ingredients for my products. Every single ingredient is there for a reason and thoroughly checked
- We take customer service very seriously too. From handwritten notes to recommending a great service that we have experienced, we want to help people who have gone through similar experiences
- We are proud supporters of cancer charities too. It is an important thing for me to be able to support others.
How has your business grown since you first launched? We have had some decent press since we launched and I was invited to exhibit at Number 10 Downing street in December 2016. I met the Small Business Minister and it was lovely to share my concerns with her on women rebuilding after cancer treatment.
What have been your biggest struggles since launching? Educating people about cancer treatment and its impact on self- esteem. A lot of people are not aware of the toxic ingredients in conventional skincare products and the impact it has on wellbeing and health. I am working on that and fixing that a tweet a time.
What have been your greatest achievements? It would have to be winning 2 national awards, being shortlisted for 4 (including one for our skin balm) and my visit to number 10 and handing over my products to the Minister. It was an honour for me to come from being a patient to an entrepreneur
What differentiates you from your competitors? We use the best ingredients and we serve with love. Our book “Caring for your skin after cancer treatment” is free and will always be free.
How would you encourage someone who wants to use your service? Reach out.
- Download our FREE ebook on etieno.co.uk and join our newsletter for information (our newsletters are informative and we have a song of the week too)
- Connect with us at Etie’no and someone will reply in under 24 hours
What are your goals for your business over the next few years? I would like to be in Boots in 3 years. I see my products on their shelves helping their customer base.
What is your message to the reader? Don’t give up.
Thank you, Precious for the interview. Many people are confronted with challenges in life. However, as the saying goes, ‘the true strength of character is not how many time you get knocked down, but how many time you get back up’. We salute you Precious!
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