I was recently interviewed on International Women’s Day about women in business. During the interview, the host asked, “Why should we care about your business?” I answered honestly and from the heart. However, the question got me thinking about my clients and other businesses. Why should we care about your business? Why should people pay attention to you?
This question was further compounded by an interview I watched, with a physicist, who is pioneering groundbreaking cancer treatment using lasers that leaves little or no side effects. Dr. Hadiyah-Nicole Green shares what inspired her research and what is needed to take it to the next level. What struck me was her persistence of asking this simple question WHY NOT?
In this world of so much noise and ‘look at me’, the question to ask yourself is Why?
- Why should someone care about your business?
- Why should we not be able to find a more effective cure for cancer?
- Why can’t more women receive funding for their business?
I believe in the answer you find the heart of your goal.
My personal final thought?
I just want to challenge you to ask yourself, WHY you do what you do? In the answer lies the truth of who you are and your purpose.
My name is Nicola and this is my blog.